Public Information Officer (PIO)

In today’s fast-paced, media-driven world, you must be prepared to communicate effectively during emergencies and high-pressure situations. This 8-hour course is designed specifically for fire service, equipping you with the essential skills to serve as a Public Information Officer (PIO) or manage public messaging within your department. Through interactive scenarios and real-world examples, you will learn how to craft clear, accurate messages, build trust with the media and public, and maintain control of your department’s narrative during crises.

Key Topics Include:
· The Role of the PIO in Fire Service Operations
· Media Relations & Crisis Communication Strategies
· Managing Social Media in Real Time
· Crafting Key Messages & Press Releases
· Speaking with Confidence During Media Interviews
· Building Community Trust Before, During, and After an Incident

Leave with the tools to protect your department’s reputation, build strong public relationships, and confidently lead in even the most challenging situations.